Kindness in Motion

Visual identity for Natalia Tober, a wellness influencer, designed to reflect her compassionate approach to fitness and self-care. Guided by the tagline “Kindness in Motion,” the project focused on creating a cohesive visual language that highlights her vibrant personality and clear communication. The design introduced a categorized framework for social media content, ensuring easy navigation and consistent messaging. A toolkit and guidelines empower Natalia to maintain visually inspiring communication across platforms. The new identity also supports product design, with applications in ebook covers, fitness mats, and branded merchandise like sweatshirts. The refreshed brand fosters stronger community engagement and loyalty, aligning seamlessly with Natalia’s values and authentic approach.

link to reel